Welcome to the deconstructed, reanalyzed, and energized FUSE Health website! fusehealth.ca is the phenotype of our recent rebranding exercise, which began somewhat predictably with an exploration of our team’s core values and culminated, as fate would have it, with mouth swabs and gel electrophoresis.
As you scroll through our site, you will notice DNA bands from various members of the FUSE Health team. Why did we feel DNA reflected FUSE Health’s personality so well? Given that our modus operandi has been to hire candidates with strong health science backgrounds, it all made sense that deoxyribonucleic acid would reveal itself to be the theme that best represented our approach to health and pharmaceutical communications.
DNA as a blueprint illustrates our commitment to meticulous project planning. Gel electrophoresis as a method of separating DNA fragments parallels our aspiration to mobilize positive behaviours – always moving perceptions and actions toward a more positive position. Simply put, no matter how you splice it, science is our DNA.
You will also notice that fusehealth.ca highlights four service offerings that we feel we are uniquely positioned to offer. Please take the time to read more about optimizing the Patient Journey, our exclusive Social Media tools, gaining mindshare with Quantized Communications™, and elevating your KOL Engagement with AIMS®.
We are excited to have entered a new phase of operation, continuing to offer the full-service capabilities of a healthcare communication agency, accented with four novel pillars of expertise. Contact us – we’d love to show you how FUSE Health can help mobilize your customers.
Thanks for perusing our blog,
Stephanie Frisina and Marcia Bos